Culturally tailored outreach drives action

Culture is not the first thing that comes to mind when thinking about healthcare — but it should be. As health plans develop new strategies and approaches to member engagement, they must consider the influence that culture has on behavior. Elements specific to ethnic, racial, religious, geographic, or social groups play an integral role in understanding who health plan members are and how they interact with the healthcare system.

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When addressing complex health challenges, understanding and empathizing with different members based on their cultural characteristics remains imperative while considering the barriers that traditionally underserved communities are likely to face.

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Download this white paper to learn more about:

• Cultural characteristics influence how members think about, engage with, and manage their health
• Culturally tailored outreach helps build trust and drive action with members