BUILDING TRUST, IMPROVING OUTCOMES
Multicultural, multifaceted, multimodal member engagement that works.
Quality gap closure
GroundGame.Health offers a multicultural, multifaceted, multimodal, member/patient engagement solution to close gaps in care.
Our cultural engagement capability brings together data, insight, and expertise that enables us to uncover opportunities to engage and empower members/patients on their annual health journeys.
We build dynamic member profiles, consisting of member/patient and publicly available data. We also incorporate health indicators, demographics, and cultural views on healthcare, to provide key insights into your member/patient population to improve health outcomes and close gaps in care.
This enables us to curate a multicultural, multifaceted, multimodal outreach strategy that leverages behavioral economics, engagement best practices, and ultimately considers culture, to ensure a best-in-class, equitable, and personalized journey for each of your members/patients. We continue to personalize each members’/patients’ interactions as we learn more about them over the course of their annual wellness journey in conjunction with the priorities of the health plan/provider.
What makes our solution unique?
We partner with clients to deliver measurable results. We help close gaps, collect important member data including race, ethnicity, language (REL), and sexual orientation, gender identity (SOGI) data, and conduct a social care needs screening.
We extensively test all our interactions which allows us to optimize our content, while feedback from members/patients informs updates to our culturally relevant messaging.
The more we learn about each member/patient during their journey, the more personalized our engagement becomes, enabling us to build trusted, influential relationships.
1: Define
Research applicable quality measures and health disparities. Determine desired member behaviors. Identify content themes.
2: Research
Based on identified success metrics, identify barriers to desired member behaviors, including qualitative interviews and quantitative analysis.
3: Create
Initial draft focusing on the benefits to members of taking action. Develop variations based on cultural nuances and known health disparities.
Our approach to content development
4: Test / Refine
Perform qualitative and quantitative testing of content with target demographic to identify resonance and likelihood of achieving desired actions. Use the results to iterate on initial content design; finalize content.
5: Launch
Developed content becomes a formal part of our Quality Gap Closure solution.
6: Analyze
Continually assess content based on success metrics; the cycle continues in order to improve content effectiveness.
Flexibility and focus
Through our technology and services, we create personalized health journeys to deliver an experience based on the information we know as provided by the health plan, or that we discover along the way through our interactions with each member.
We offer a range of Focus Journeys, designed to close both social and quality gaps, used alone, or in combination, to meet your specific objectives.
Annual Wellness Visits
Improves AWV completion to surface health concerns before they become health problems.
Behavioral Health
Holistic education that destigmatizes, drives awareness, and promotes seeking help when needed.
Care Transitions
Reduce the risk of complications and readmissions.
Children’s Health
Educate parents and promote plan benefits, services, as well as when and where to seek care.
Diabetes Care
Drives awareness, screenings, and exams that are critical to effective diabetes management.
ED Diversion
Ensures that members know when, where, and how to seek treatment — and the cost implications of their choices.
Maternal Health
Ensures that members are guided throughout their pregnancy journeys.
Women’s Health
Drives key women’s-specific screenings and healthy lifestyles.
How we’ve worked with our partners to make a difference
Real people, real stories.
Todd*
Todd, 62, is disabled, and had multiple resource needs — most importantly with food, since he often went hungry when SNAP alone didn't fully meet his needs. Our care coordinator set to work, arranging with a local organization to regularly deliver meals to Todd at home. He’s grateful that he’s received the food support he needs to ensure his well-being.
David*
David is a 53-year-old man whose mother, who lives alone, was recently diagnosed with Stage 4 cancer. As her only source of support, David was overwhelmed by his mother's needs, and the emotional impact they had on him. GroundGame.Health connected David with local resources to support him in coordinating his mother's end-of-life needs, and found grief support resources he could he could rely on.
Carrie*
Carrie, 50, was stricken by a rare form of cancer. Facing difficulties with treatment, she was unable to work, and fell behind on her rent and utilities. Resources she’d found on her own didn’t provide all the support she needed. Our care coordinator worked to arrange additional resources, but Carrie was most grateful that our coordinator checked-in regularly, listened, and was there for her during her long recovery.
* The names and likenesses of individuals and the details of their experiences with GroundGame.Health have been altered to protect individual privacy.
